Blog

Why would a content editorial workflow be important for your clients? The average employee is distracted 56 times a day. Every text, email, and Instagram notification is a cry for attention — your attention. This wouldn’t be so bad if not for the ever-growing to-do list staring you in the face. If you work for […]

Social listening is an aspect of social media customer relationship management that often flies under the radar. Many businesses spend so much time thinking about what to say and how to appear on social media that they forget the people on the other end. Ironic, isn’t it? As a social media manager, some of your

Understanding how to use LinkedIn for business marketing involves many of the same tactics used in building a personal brand on LinkedIn.  There are, of course, nuances between the two but the professionally-minded nature of the platform remains constant. Elevating business and the face of business is the name of the game. As a social

In the days of COVID-19, any sense of normalcy has been thrown out the window. Businesses are closing their doors (unsure they’ll ever reopen), millions are unemployed, and the unknown hangs heavy. It’s hard to predict what “business as usual” will look like a month from now but that doesn’t mean you stand in place.

When you’re putting together the perfect pitch, Twitter is not a one-size-fits-all channel. In fact, I’d argue that about every social platform. You need a tailored Twitter marketing strategy for each of your clients to find success on the channel. Each business comes with its own set of needs and preconceived ideas around what to

He certainly took his time with proposing but I never doubted that marriage was where our relationship was heading.  We took an international trip together just a few months after meeting and were planning six months ahead to our next international trip shortly after returning. We moved from Chicago to Denver after his job changed,

Users expect a lot out of the brands that they follow on social media.  They don’t want to know what you had for breakfast or what lyrics perfectly capture your mood that day the way that your personal account followers might be accustomed to—they want you to create the best social media schedule full of

Your time is valuable. Wasting time is like throwing money directly into the trash — not ideal! Need some time saving tips from the experts?  In the world of social media marketing, it’s easy to get lost in an endless newsfeed scroll or finding the perfect meme — whether you’re new to the game or an

Hi! Anna here. Social media platforms operate around the clock, so if you’re new in the world of social media marketing, you might be wondering how a social media manager schedules their day to keep a pulse on followers, stay up to date on industry news, and cover all the bases for types of content

This article is the second part in a two-part series. The first article in the series is about how to start an agency in a more general sense — with insights that are applicable to any small business. Once you’ve built a solid foundation for your social media agency in terms of branding, bookkeeping, and legal compliance, it’s