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How To Schedule Your Day as a Social Media Manager

social media manager schedule day at coffee shop

Hi! Anna here.

Social media platforms operate around the clock, so if you’re new in the world of social media marketing, you might be wondering how a social media manager schedules their day to keep a pulse on followers, stay up to date on industry news, and cover all the bases for types of content you should be posting—while still getting some sleep.

As a social media manager myself, I have certain routines in my daily schedule that ensure I have time to strike this balance across all social networks for the 4 brands that I’m responsible for. Use this day-at-a-glance to guide you in building out your own schedule for effective social media management:

Pre-work social media manager routine and social media schedule check-in

7:00-8:00 am

  • Hit a coffee shop for my morning coffee and bagel.
  • While getting coffee, I use the Fanbooster mobile app to do a quick social media check-in for the day ahead and make sure everything is on track. I always scroll through the “Drafts” section and make sure clients or stakeholders have hit “Approve” on all the posts that I intend to go live that day. 
  • While looking through the posts I expect to go live this morning, I make sure all the correct profiles are selected and make any adjustments so I’m not rushed to do it when I get to the office.
fanbooster mobile app

Engage authentically and take the pulse

8:30-9:30 am

authentic engagement
  • Scroll through the news feed to determine the trending conversations in my industry right now. A great way to make this easier is to keep the list of people you follow very “clean” so that your news feed is only influencers or relevant businesses, or (at least on Twitter) create “Lists” of industry influencers to more easily hone in on what people are talking about today. I share anything newsworthy, often with a comment where I pull some relevant info out of whatever they shared or add supplementary info of something I know about the topic that they didn’t include.
  • Peruse Google Alerts for any mentions of our brand or inclusion in publications/backlinks, share these on social media and schedule a couple future posts to share them again in a few days.
  • Handle customer service issues using the process my team has decided on. At my company, I respond on social to acknowledge the comment and get the user’s email address, then I pass off the information to our Customer Success team in a dedicated Slack channel. 
  • Make more coffee.

Research industry news for social media curation

9:30-11:00 am

  • Go to the websites of my favorite industry publications and read recent articles (if you don’t already have a few favorites, you can find them by paying attention to what influencers or competitors are sharing). For social media marketing, I always check out Social Media Today and Social Media Examiner to start with. 
  • Pull out interesting thoughts or a short summary of the value a reader can expect to get from reading the article.
social report draft post
  • Find and tag contributors, author, and/or the publication for increased engagement and industry networking.
  • Repeat this process until I have enough posts to schedule according to my social media posting schedule out for at least a couple days into the future.

Original content posting

11:00-12:30 pm

post variation 1
post variation 2
  • Create UTMs so I can track page traffic from social media in Google Analytics and measure the success of the posts.
  • Research and use popular and relevant hashtags. I typically get hashtag ideas from industry influencers, competitors, or by trying out topic ideas in the platform search bar and seeing if they’re popular for similar content.  
  • Find and tag any contributors for increased engagement and influencer networking.
  • As with content curation, I repeat this process until I have enough posts to schedule out for at least a couple days into the future, but since many of these posts align with content calendars and business campaigns that I know about well in advance, often it will be weeks ahead of time.

Analytics and reporting

12:30-1:30 pm

  • Make some lunch (which is unfortunately likely to consist of a very underwhelming salad) and settle in to run reports.
  • First I double check that all the Fanbooster metrics that I’ve automated to be delivered directly to clients are going out as expected.
  • I prepare to brief any clients or stakeholders on a high level picture of these social media KPIs.
  • I use Google Analytics to judge web traffic to content and any subsequent conversions on trials or email lists.
facebook analytics

Meetings with teams and clients, check in on the social media strategy

1:30-3:30 pm

social media manager schedule day at coffee shop
remote meeting screenshot

Make decisions on changes that need to be implemented based on good or bad performance, recommend types of original content creation to copywriters that are performing well on social. 

Wrap up the day with remaining time-sensitive tasks

3:30-5:00 pm

There you have it: the daily schedule of a social media manager. In short, I carve out time to:

Obviously these exact time frames won’t work for everyone, because it’s natural to jump around on responsibilities or have meetings at varying times. But when schedules do vary, or unexpected things come up, you’ll be glad you set aside this recommended time to schedule out future posts. 

In addition to being prepared ahead of time, using these general time allotments and making sure you reserve time to cover each of these tasks will help social media managers schedule their day to achieve a balanced social media presence—crippling caffeine dependency not strictly necessary. 

See something you liked in how I used the Fanbooster Mobile App? Download it in the App store.

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