While social media is a crucial business element, it doesn’t always come naturally to every company. Businesses that need help with social media are on the lookout for social media marketing services.
Running a social media agency or doing freelance social media management work is in high demand. And with so many companies in need, there is no shortage of clients.
But learning how to get clients as a social media manager can be a challenge.
Here’s the good news:
There are numerous methods for connecting with businesses and selling your services. Moreover, you can specify your ideal customer and work toward finding clients that perfectly fit your skillset.
When you understand where to look, what to look for, and what strategies and tools to use, you’ll have a better idea of how to get clients for social media management.
Read on to learn:
Table of Contents
Where to Start Finding Clients for Social Media Management
If you’re just starting with your social media marketing services, how you get clients will look like any other new business.
To get new clients, you might:
- Reach out to friends and family
- Get referrals from satisfied customers
- Advertise your services and products on your website and social platforms
- Look in your local community for businesses in need
- Monitor local business news and attend events
- Guest blog or look for freelance work
If your social media marketing service expands or your client list stalls, the tactics for how to get clients need to become more advanced. You can find potential new clients everywhere, and there are plenty of ways to be active in your search.
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Attributes to Look for in a Potential and Ideal Client
So what do you need to look for when identifying a client?
Here are some tell-tale signs of a social media presence that needs some help:
- Little to no social media
- Social media presence looks automated or has no personal touch
- Customer service questions or direct mentions go unanswered
- Low engagement on social media posts
- A mismatch between the number of followers and engagement on posts, which could signal followers were purchased
- No blogs or content on their website
- Social media run solely by the business owner
- Recent growth that might have stretched the company too thin
- A small marketing team featured on its website
- Competitors prominent on social media
- A website with a generic WordPress theme, again signaling that their marketing team may not have the capacity for increased sophistication
- Companies with audiences that are heavy social media users yet lack a social presence
These are just some clues to look for as you identify clients that need your help. Find companies that aren’t taking full advantage of social media or content marketing, and start by assessing what’s missing or can be improved.
This process also helps you find your preferred customers, or ideal clients.
Ideal Client
Your ideal client will be the customer that has needs almost perfectly aligned with your skillset. You can solve the specific problems they have, which makes them an asset to your business. An ideal client is more likely to be a loyal customer who will spread positive word of mouth for your company.
To find your ideal client, work backward from your area of expertise. If you specialize in writing industry blogs, increasing engagement, enhancing WordPress websites, or posting Instagram photos for a particular niche, search for leads lacking those elements.
Zero in on a potential client’s problem to distinguish yourself from other agencies. You understand the holes in their business, you know what they need, and you have the answers.
Techniques to Use When Looking for Clients
When you’re learning how to get clients, it’s easy to become frustrated if you’re not having any luck. But here are some strategies to help you expand your client base.
Use Different Tactics for Different Platforms
Just as you adapt your social media strategy to the platform you’re using, do the same as you look for clients.
Each social network has its benefits. Understand their differences, like what sort of tone you should use from platform to platform. Learn how to use each social network’s resources, like LinkedIn’s advanced search, to connect with your target audience.
Search Hashtags
Hashtags are a goldmine for connection. Use hashtags from your specific industry or type of business. Try local hashtags for your area or popular tags like #smallbusinesssaturday and #womanownedbusiness.
These hashtags can lead you to companies that might need your services.
Offer a Taste of Your Services
Give customers a glance at your services by writing blogs or articles for your own site— maybe on the importance of social media marketing services or why social media has an excellent return on investment (ROI). Create ebooks or webinars where people can get bite-sized pieces of your work.
If people love your blog or enjoyed your webinar, then they might be more inclined to hire you.
Cross Check Platforms
An active Twitter account might be hiding a lackluster Instagram. If you find a company you want to work with, see if its reach is unbalanced. They might need your advice on spreading out their social media reach or managing their neglected accounts.
Use Resources to Help You Find Clients
A social media management tool like Fanbooster helps you keep tabs on the companies you want to work with or their competitors. Our analytics and reporting empower you to gather data you can use to market your services.
Final Thoughts: How to Get Clients For Your Social Media Marketing Services
Many companies need help managing their social media presence. So if you provide social media marketing services, it’s vital to learn how to get social media clients.
While you can find clients through your social circle and self-promotion, cast a wider net by roaming social media for lead generation. Look for the signs of a potential client, like a lack of social media presence or sudden growth in a company.
By using an array of techniques and tools, you can better connect with your ideal clients.
Are you ready to try Fanbooster for your social media marketing service? Get started with a free trial today.
