June 2020

Is it possible to be authentic on social media while also employing the use of scheduling tools?  To answer this question requires taking a step back to answer the broader question of, “What is authenticity in social media?” To help get to the bottom of this conundrum, we asked some of our favorite social media […]

When you’re running a social media agency, it’s easy to get caught up in vanity metrics. Clients are eager to see results and your team is eager to prove the value of their efforts. Unfortunately, putting early emphasis on things like followers, likes, impressions, and views only paints a small portion of the picture. You

When starting a social media agency, there’s plenty of preparation to be done. From creating repeatable processes to choosing software that helps you manage those processes across multiple platforms and clients, it pays to plan ahead. Speaking of payment, social media management pricing is something many agencies and freelancers struggle with. This is especially true