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Many people shy away from livestreaming on social because the video is, well, live. There’s no pause button to hit in the event something goes awry. That’s also why viewers can’t seem to get enough. Projections reveal that by the end of this year, live video streaming will make up 82% of all internet traffic. […]

Across all social media platforms, posts with images perform better than posts with just text. For example, did you know that images earn 2.3 times more engagement on Facebook than text posts? Or that tweets with images get 150% more retweets than tweets without? Besides being more eye-catching and presenting more opportunities for brand recognition,

Work in social media marketing long enough and you’ll come across this question on a daily basis: Is Twitter dead? It’s such a common question, in fact, that it warrants its own lengthy thread on Reddit. You can go back and forth on the answer — but remember the facts. Like, the fact Twitter has

Is it possible to be authentic on social media while also employing the use of scheduling tools?  To answer this question requires taking a step back to answer the broader question of, “What is authenticity in social media?” To help get to the bottom of this conundrum, we asked some of our favorite social media

When you’re running a social media agency, it’s easy to get caught up in vanity metrics. Clients are eager to see results and your team is eager to prove the value of their efforts. Unfortunately, putting early emphasis on things like followers, likes, impressions, and views only paints a small portion of the picture. You

When starting a social media agency, there’s plenty of preparation to be done. From creating repeatable processes to choosing software that helps you manage those processes across multiple platforms and clients, it pays to plan ahead. Speaking of payment, social media management pricing is something many agencies and freelancers struggle with. This is especially true

When you run a social media management agency, time is your most precious resource. You have to be protective of it from the start, because there’s only so much of it to go around. Some will argue that working extra hours for free is a great way to build your portfolio of experience early on. 

Paid social campaigns can be a tough sell. Depending on a client’s business size, experience, and budget, it might be hard to justify ad spending in addition to the fees for ad management and any other services your agency may be providing. With that said, it’s common digital marketing knowledge that personalization and audience segmentation

Image Source A career in digital marketing allows for a lot of creativity and room to grow. However, the digital marketing landscape is constantly shifting, and professionals need to keep up with the latest trends to stay competitive.  Online certifications are an excellent way to gain new digital marketing skills while increasing your marketability as

You don’t always realize the value of something until you’re forced to go without it. We’re talking about things like human contact, same-day shipping, and of course… toilet paper. In the same respect, you don’t realize the value of something until it becomes the only solution. When families can’t escape each other or their homes,