August 2020

Social media can be an incredibly effective marketing tool, but only if implemented and monitored correctly. While most companies have a social media strategy in place, only the businesses that know how to analyze their results will fully benefit from it.  With an estimated 3.6  billion people using social media in 2020, a solid social […]

As a freelancer, you’re a one-person business development team. You head up sales, operations, client support, and every other department in between. Freelance marketing is not as glamorous as describing yourself as a digital nomad, but it is the reality. In order to book those one-way plane tickets with your mobile office in tow, you

Marketers question the value of Twitter for lead generation and awareness more often than its social platform counterparts.  Then again, every network comes with its pros, cons, and bad press — consider the countrywide bans on TikTok and the Facebook advertising boycott gaining steam with more big-name brands. Twitter is its own beast. But, when

Every digital marketer knows that social media is constantly evolving. It seems as though every month, there are new tools, platforms, and features being developed — shifting the way we, as both consumers and businesses, engage with social media.  It can get overwhelming.  Yet, this is also what makes it such an exciting field to