September 2020

As the industry grapples with changes in business structure, having an online presence has never been more essential to reaching target audiences. A simple yet effective way to do this is through social media marketing.   According to 2018 research from eMarketer, 75.3% of U.S. businesses are expected to have an Instagram account by the end […]

Since its inception, social media has been an empowering, free marketing tool for businesses. It paved the way for personal, one-to-one interactions with brands, which seemed unimaginable just over a decade ago.  For the first time, DataReportal’s Digital 2020 July Global Snapshot shows more than half of the world’s population — 3.96 billion people —

You’ve finally done it. You’ve put in the hours, you’ve got the right clients, business is taking off, and now — you’re oversaturated. Many successful business owners reach this point, and social media freelancers and agencies are no exception.  When you have more work than you can handle, it’s time to start considering what your

If you’re doing your job right, you’ll eventually get to the point where your social media business has more work than you can do on your own. Rather than stifling your company’s growth by turning down clients, it’s time to scale up.  However, not all help is created equal. Depending on your business model and