July 2020

Within the social media timeline of events, live streaming is not exactly new.  Online audiences have had the option to go live on YouTube since 2011. Facebook, Twitter, and Instagram followed suit in 2016. LinkedIn was last to hop on the bandwagon — their live streaming feature debuted in early 2019. According to Nielsen, the […]

Many people shy away from livestreaming on social because the video is, well, live. There’s no pause button to hit in the event something goes awry. That’s also why viewers can’t seem to get enough. Projections reveal that by the end of this year, live video streaming will make up 82% of all internet traffic.

Across all social media platforms, posts with images perform better than posts with just text. For example, did you know that images earn 2.3 times more engagement on Facebook than text posts? Or that tweets with images get 150% more retweets than tweets without? Besides being more eye-catching and presenting more opportunities for brand recognition,

Work in social media marketing long enough and you’ll come across this question on a daily basis: Is Twitter dead? It’s such a common question, in fact, that it warrants its own lengthy thread on Reddit. You can go back and forth on the answer — but remember the facts. Like, the fact Twitter has