January 2021

Image Source As business owners and social media marketers, we’re often concerned with scheduling social media posts, running campaigns, and analyzing ad performance. It’s easy to forget social media was originally about connecting with other people.  Using social media to engage in conversation can help boost your brand awareness more than ads and campaigns. It […]

Despite budget setbacks for many brands amid the 2020 pandemic, digital marketing remains a multi-billion dollar industry.  According to Global Industry Analysts, Inc.’s 2020 Digital Advertising and Marketing report, the United States (U.S.) market is estimated at $87.1 billion.    While the number is astounding, it comes as no surprise. Statista’s 2020 digital population research revealed

Image Source Now that Instagram offers formats such as Reels, Live, Stories, and IGTV, creating your Instagram strategy can be a challenge.  So, how do you figure out which formats to invest in? You need to understand what makes each format different and how they can benefit your business. This guide covers how to make

Image Source   It can feel like a full-time job to grow a following on Instagram.  With the addition of IGTV, Live Stories, and Instagram Reels, hashtags might seem like a tactic of the past.  You might even wonder, “Should I still use hashtags on Instagram?” The answer is yes.  Using hashtags for business can