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Image Source Goodbye, Yelp. Hello, Instagram.  Over the last couple of years, Instagrammers have begun using the social media platform to search for local businesses to visit. 2017 internal data from Instagram shows more than 200 million users visit at least one Business Profile each day.   So, how are Instagram users finding these local companies?  […]

As the industry grapples with changes in business structure, having an online presence has never been more essential to reaching target audiences. A simple yet effective way to do this is through social media marketing.   According to 2018 research from eMarketer, 75.3% of U.S. businesses are expected to have an Instagram account by the end

Since its inception, social media has been an empowering, free marketing tool for businesses. It paved the way for personal, one-to-one interactions with brands, which seemed unimaginable just over a decade ago.  For the first time, DataReportal’s Digital 2020 July Global Snapshot shows more than half of the world’s population — 3.96 billion people —

You’ve finally done it. You’ve put in the hours, you’ve got the right clients, business is taking off, and now — you’re oversaturated. Many successful business owners reach this point, and social media freelancers and agencies are no exception.  When you have more work than you can handle, it’s time to start considering what your

If you’re doing your job right, you’ll eventually get to the point where your social media business has more work than you can do on your own. Rather than stifling your company’s growth by turning down clients, it’s time to scale up.  However, not all help is created equal. Depending on your business model and

Social media can be an incredibly effective marketing tool, but only if implemented and monitored correctly. While most companies have a social media strategy in place, only the businesses that know how to analyze their results will fully benefit from it.  With an estimated 3.6  billion people using social media in 2020, a solid social

As a freelancer, you’re a one-person business development team. You head up sales, operations, client support, and every other department in between. Freelance marketing is not as glamorous as describing yourself as a digital nomad, but it is the reality. In order to book those one-way plane tickets with your mobile office in tow, you

Marketers question the value of Twitter for lead generation and awareness more often than its social platform counterparts.  Then again, every network comes with its pros, cons, and bad press — consider the countrywide bans on TikTok and the Facebook advertising boycott gaining steam with more big-name brands. Twitter is its own beast. But, when

Every digital marketer knows that social media is constantly evolving. It seems as though every month, there are new tools, platforms, and features being developed — shifting the way we, as both consumers and businesses, engage with social media.  It can get overwhelming.  Yet, this is also what makes it such an exciting field to

Within the social media timeline of events, live streaming is not exactly new.  Online audiences have had the option to go live on YouTube since 2011. Facebook, Twitter, and Instagram followed suit in 2016. LinkedIn was last to hop on the bandwagon — their live streaming feature debuted in early 2019. According to Nielsen, the