March 2020

Snapchat isn’t at the top of the Stories game anymore, but it’s still an important player in the social media game. After all, the network is still super popular among the younger crowd, so if that’s your target market, your brand should no doubt be marketing on Snapchat. However, Snapchat marketers have long had a major issue with the […]

Buffer is one of the most popular social media management tools—and for a good reason. It has some cutting edge publishing features, a clean interface, and direct Instagram scheduling. But it has some major downsides too. Buffer is split into three apps: Buffer Publish, Reply, and Analyze. These three apps cover cover social media publishing,

If you’ve ever ran a paid Facebook campaign before, then you should be familiar with the targeting options they provide. But, did you know you can also target your organic posts on Facebook by audience? Facebook refers to the option as preferred audience targeting. Facebook targeting organic posts allows you to narrow down the audience

It’s happened to the best of us. You’re cruising through your Twitter or Facebook feed, reading posts and comments when suddenly, you come across an acronym you’ve never seen before. “What in the world is ‘BD’?” Well, as it happens, ‘BD’ stands for, Big Deal, one of the hundreds of acronyms that have cropped up

2019 made huge strides in high-tech social media, but the digital space is only getting started when it comes to exciting new trends. Social media groups have taken over the net, the growth of video and augmented reality have made social media more immersive than ever, and video is rocketing ahead in engagement. Makes us

First impressions are everything on social media and your facebook bio is front and center. And we’re not saying that, the research shows—it takes just three seconds for someone to determine if they like you or not, and first impressions are nearly impossible to change. So when you’re presenting your brand on social media, you need to

In 2014, Facebook introduced Business Manager as an easier way for agencies and social media companies to manage multiple Facebook Business Pages and ad accounts. In 2020, the Facebook Business Manager will be even more important, as the platform becomes necessary to use some features of Facebook for business. If you’ve been putting off making the

It’s been a year for social media.  From Instagram removing ‘likes’ and Facebook data breaches to up-and-comer TikTok battling lawsuits over its ties to China, anyone arguing that these platforms are on the way out would be sorely mistaken. The stats speak for themselves. Between April 2018 and April 2019 alone, social media users grew by 202 million — averaging out to someone new

Building a Twitter following takes a special kind of magic: the right content, the right timing, and the right mix of people. But the good news is that you don’t have to have all three at once to build a steady and engaged follower base.  As you gain more Twitter followers, you put more people

Ah, the million dollar question rears its ugly face again: How often should I post on social media? When sharing content with your audience, how often is too often?  Social media managers share the same dilemma: we all want to create a connection with our audience that is just enough that we don’t drive them