March 2020

The agency model is fast-paced and client-centric. Pair this with the realm of social media where timely content reigns supreme and platform changes happen overnight — those agency characteristics are further amplified. There’s no time for communication breakdowns when keeping those agency wheels turning efficiently is your top priority. This is why it’s important to […]

You’re excited to start a social media management agency but without much startup cash in the bank, you’re also worried. Can you find the ideal clients to get things off the ground? What does your ideal client profile even look like?  There are 30.7 million small businesses in the United States alone. And these businesses employ 59.9 million people

One of the biggest struggles for new and smaller social media management agencies starts with being able to find social media prospects to pitch your services. But where do you start? Where do you look in tracking down businesses that might be a fit for your agency? Consider starting your search for business prospects using

Outside of who you pitch your social media management services to, how you pitch them is one of the most important startup factors at play in driving new business. Your social media proposal is how you’re going to earn new clients. It can also be one of the more challenging puzzles to solve. Generally speaking, people don’t like being

If there’s one takeaway worth stashing in your social media management agency’s back pocket, it’s this: make a reasonable promise and over-deliver.   As a new social media management agency, you need to consider a practical and realistic service offering. You’re one person with a finite amount of time, resources, and attention. This isn’t to say you shouldn’t want to

This is the first article in a two-part series about how to start an agency. The second article dives deeper into how to start a social media agency, specifically. It’s impossible to deny the fact that starting a new business is exciting.  And it’s easy to get caught up in that excitement. But it’s just as

Do you promote your podcast? Do you even have one? Podcasts are on the rise. In fact, recent data shows that 44% of Americans have listened to a podcast at some point, and 80% of those people listen to at least seven podcasts a week.  Those are pretty huge engagement numbers, especially when you consider

Social media call-to-action buttons are one of the easiest ways to increase engagement on your social media posts. These buttons let you tell your audience how to take action on a post. For example, if you’re posting a link to a new product, place a shop now button on your post. This will tell your users how to interact

Sprout Social is one of the world’s most popular social media tools, especially for enterprise users.  The social media management tool has a huge suite of different enterprise-focused tools. For example, the app’s smart social inbox makes it easy to collaborate with other people on your team. But there is one major downfall to Sprout Social: the

Google My Business is a mysterious—albeit very important—marketing tool for small businesses. It isn’t quite a social network, but isn’t a traditional Google Ad either. Instead, it fits somewhere between the two—giving you the ability to update your Google Maps and Search listings in real-time, so things like hours of operation, phone numbers, and other