March 7, 2020

Do you promote your podcast? Do you even have one? Podcasts are on the rise. In fact, recent data shows that 44% of Americans have listened to a podcast at some point, and 80% of those people listen to at least seven podcasts a week.  Those are pretty huge engagement numbers, especially when you consider […]

Social media call-to-action buttons are one of the easiest ways to increase engagement on your social media posts. These buttons let you tell your audience how to take action on a post. For example, if you’re posting a link to a new product, place a shop now button on your post. This will tell your users how to interact

Sprout Social is one of the world’s most popular social media tools, especially for enterprise users.  The social media management tool has a huge suite of different enterprise-focused tools. For example, the app’s smart social inbox makes it easy to collaborate with other people on your team. But there is one major downfall to Sprout Social: the

Google My Business is a mysterious—albeit very important—marketing tool for small businesses. It isn’t quite a social network, but isn’t a traditional Google Ad either. Instead, it fits somewhere between the two—giving you the ability to update your Google Maps and Search listings in real-time, so things like hours of operation, phone numbers, and other

Snapchat isn’t at the top of the Stories game anymore, but it’s still an important player in the social media game. After all, the network is still super popular among the younger crowd, so if that’s your target market, your brand should no doubt be marketing on Snapchat. However, Snapchat marketers have long had a major issue with the

Buffer is one of the most popular social media management tools—and for a good reason. It has some cutting edge publishing features, a clean interface, and direct Instagram scheduling. But it has some major downsides too. Buffer is split into three apps: Buffer Publish, Reply, and Analyze. These three apps cover cover social media publishing,