Andrew Kunesh

Building a Twitter following takes a special kind of magic: the right content, the right timing, and the right mix of people. But the good news is that you don’t have to have all three at once to build a steady and engaged follower base.  As you gain more Twitter followers, you put more people […]

Ah, the million dollar question rears its ugly face again: How often should I post on social media? When sharing content with your audience, how often is too often?  Social media managers share the same dilemma: we all want to create a connection with our audience that is just enough that we don’t drive them

Social media images are harder to make than you might think. It’s no secret that social media posts with a visual element outperform posts without them. Human brains are hard-wired to remember and appreciate a good image. Did you know that people are 65% more likely to remember information if it’s paired with an accompanying picture? With

Content creators and social media managers need to understand what types of posts resonate with their audience, but they also need to adapt their content for each social media channel. As if coming up with the topic and best social media schedule for your content isn’t hard enough, you also have to contend with the

Every social media marketer knows that online posts accompanied by visual content will garner more engagement than its text-based counterpart. For instance, tweets with images received 150% more retweets than tweets without images. Also, Facebook posts with images see 2.3 times more engagement than those without. Several studies have confirmed that when information is paired

Hootsuite is a solid social media management tool, but it isn’t without its limitations. Despite having standout scheduling features, the tool has a high price-point, limited reporting features, and a lacking user interface. If you’re looking for a new social media management tool, you’re in the right place. We’ll show you the 12 best Hootsuite